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Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
Our widest palette of colours, natural and bright
The new OLED(QD-OLED) panel enables our widest palette of colours, thanks to Cognitive Processor XR™. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realistic textures at all brightness levels.
Enjoy real-life depth with pure blacks and brighter colours
Pairing our XR OLED Contrast Pro and OLED (QD-OLED) panel, this TV delivers up to 200% as much colour brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colours. Powered by Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus, so you won’t miss a single detail in dazzling light or deep shadow.
Screen is the speaker—pictures and sound in harmony
Acoustic Surface Audio＋™ uses special actuators to turn the screen into a multi-channel speaker. You’ll hear sound that precisely matches what’s on screen, with pictures and sound in total harmony for a truly immersive experience.
Discover new ways to enjoy TV with BRAVIA CAM
You’re always in the best seat in the house with BRAVIA CAM. It recognizes where you’re sitting and optimizes the picture and sound accordingly. There’s also gesture controls, video chat and many other fun, new experiences waiting to be explored.
Hands-free help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, “OK Google, what should I watch?” Even get answers on screen, control smart-home devices and more.
Dual Style—made to fit your lifestyle
This TV has been designed to work in two different styles. The Front position style with One Slate design offers the most immersive experience possible, while the Back position style sets the TV close to the wall for optimum room harmony.
The TV needs to be displayed on a shelf or plinth that is wider and deeper than the TV for safety.
Front position style
Back position style
Renew, recycle and reduce, designed for the environment
Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A90K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.
Our widest spectrum of colours, beautiful for the human eye
This new OLED(QD-OLED) TV with millions of individual, self-illuminating pixels delivers more colours than ever before for an entirely new viewing experience. Combined with Cognitive Processor XR™, the saturation, hue and brightness of every colour is presented in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.
Brightest colours and pure blacks for real-life depth
XR OLED Contrast Pro powers our OLED (QD-OLED) panel so you can enjoy true contrast with the brightest colours. With a temperature sensor and heat diffusion sheet for dissipating heat, this OLED TV utilizes our Cognitive Processor XR™ to detect screen temperature and precisely control light, delivering up to 200% as much colour brightness as conventional OLED TVs.
Recreating lost texture, all your content upscaled to 4K
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
Intelligent motion processing for smooth, fast-moving action
Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross-analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
Beautiful colours from any angle
Watching TV from the sides has never been so satisfying. Our next-generation self-illuminating OLED(QD-OLED) panel on the A95K keeps constant luminance. Colours stay consistent and true across all viewing angles.
Less glare and reflection, immersive viewing
Glare and reflection makes it hard to see images clearly, especially in dark scenes where depth and detail are often hidden. With extremely low reflectivity of outdoor light, our OLED(QD-OLED) panel reduces this effect for incredible brightness, colour and contrast in almost any lighting conditions. Dive into the scene and enjoy immersive viewing without distraction.
Screen is the speaker—powerful sound matches pictures
Sound comes directly from the screen with Acoustic Surface Audio＋™. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.
Screen is the speaker, sound follows pictures precisely
Sound comes directly from the screen with Acoustic Surface Audio＋™. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A centre subwoofer boosts bass for truly immersive cinematic sound at home.
Best with Sony audio
Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.
Acoustic Center Sync
When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).
Voice Zoom™ 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.
The optimal viewing experience, wherever you are
Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. This means audio—including dialogue—is clearer and more immersive with picture brightness tailored to your viewing environment.
Every picture, optimized to your position in the room
Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and colour sensor in the TV optimizes pictures to light conditions for the best possible viewing experience.
The ideal sound experience from anywhere
BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you’ll enjoy the same sound quality as if you’re sitting right in front of the TV.
Hear voices clearly, no matter where you are
Sound comes directly from the screen with Acoustic Surface Audio＋™. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A centre subwoofer boosts bass for truly immersive cinematic sound at home.
Discover new ways to enjoy TV with BRAVIA CAM
Explore an array of fun new TV experiences with BRAVIA CAM, including gesture controls, video chat and many more.
Proximity Alert
Proximity Alert allows you to set a recommended viewing distance for your child and alerts you if they get too close to the TV.
Gesture Control
Gesture Control enables you to change channels, adjust volume and more using simple gestures—no remote required.
Auto Power Saving Mode
Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.
Enjoy video chat with friends and family on the big screen
Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.
Easy to connect, easy to close
Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.
What you want to watch, all in one place
Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.
Just for you
Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favourite kid themes, limit how long they can watch TV and even set bedtimes.
Easily control your smart home
Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.
Supersize your smartphone favourites
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.
Simple and premium remote, easy to use even in darkness
We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.
Easily find your lost remote with your voice
Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say ''OK Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will ring and flash, enabling you to quickly locate it.
Easy to wipe, stays clean
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.
Control all your devices with one smart remote
All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
Dual Style—made to fit your lifestyle
This TV has been designed to work in two different styles. The Front position style with One Slate design focuses you on the screen for the most immersive experience possible without distractions. The Back position style allows you to set the TV very close to the wall so it harmonizes perfectly with your room.
Front position style
Back position style
Metal Flush Surface for immersive viewing
The premium metal bezel is extremely narrow, so your eyes naturally focus on the picture, not what’s around it.
Clutter-free, all-round beauty
A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.
Watch Netflix in studio quality, automatically optimized
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favourite shows by optimizing the picture brightness based on your room lighting conditions.
Optimizing pictures for all your favourites
Enjoy more content as the creator intended. With BRAVIA CORE Calibrated mode, all movies including IMAX Enhanced™ titles will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
