Part #: WD101PURP

Item Code: HDWEE00313

WD Purple Pro 10TB 3.5 SATA 256MB Hard Drive (WD101PURP)

WD Purple Pro  10TB 3.5 SATA 256MB Hard Drive
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  • WD Purple Pro  10TB 3.5 SATA 256MB Hard Drive

Part #: WD101PURP

Item Code: HDWEE00313

WD Purple Pro 10TB 3.5 SATA 256MB Hard Drive (WD101PURP)

$369.99
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  • 2 Year
    $55.50
  • 3 Year
    $62.90

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WD Purple™ drives are built for 24/7, always-on, high-definition security systems. WD Purple™ surveillance storage feature Western Digital’s exclusive AllFrame™ technology, so you can confidently create a security system tailored to the needs of your business. Using AllFrame™ technology, WD Purple™ drives improve video capturing and helps to reduce errors, pixelation, and video interruptions that could happen in a video recorder system. WD Purple drives have an enhanced workload rating** that supports systems designed for 24x7 video recording with up to 64 cameras. 


**Workload Rate is defined as the amount of user data transferred to or from the hard drive. Workload Rate is annualized (TB transferred ✕ (8760 / recorded power-on hours)). Workload Rate will vary depending on your hardware and software components and configurations.


The right drive for the right job.

WD Purple™ drives have been engineered specifically for surveillance, so they’re able to withstand the elevated heat fluctuations and equipment vibrations within NVR environments. An average desktop drive is built to run for only short intervals, not the harsh 24/7 always-on environment of a high-definition surveillance system. A disruption to a drive could result in a failure that impacts multiple users, your security archive, or even the entire system. With WD Purple™, you get reliable, surveillance-class storage that’s tested for compatibility in a wide-range of security systems.


Industry-leading storage. Surveillance you can trust.

Western Digital is a worldwide leader in the hard drive industry. With WD Purple™ surveillance storage, you have a drive engineered for high temperature, always-on surveillance systems so you can rely on quality video playback when you need it most. Whether you’re protecting loved ones or monitoring your business, WD Purple™ offers performance you can trust.


Western Digital's exclusive AllFrame™ technology

All WD Purple™ drives are equipped with AllFrame™ technology, which improves ATA streaming to help reduce frame loss, improve overall video playback, and increase the number of hard drive bays supported within a NVR.  Help make your surveillance solution future-ready knowing that WD Purple™  drives are ready for ultra high definition cameras.  WD Purple capacities up to 6TB feature AllFrame 4K technology enabling high quality recording for up to 64 cameras. WD Purple 8TB, 10TB and 12TB capacities feature AllFrame AI technology that enables not only recording up to 64 cameras, but also supports an additional 32 streams for Deep Learning analytics within the system.


Enhanced workload rating

WD Purple drives with AllFrame 4k technology feature a workload rating of up to 180TB/year - up to three times that of desktop drives - to handle the unique demands of modern video surveillance DVR and NVR systems. WD Purple drives with AllFrame AI technology feature a workload rating up to 360TB/year to support the Deep Learning analytics that are features in AI capable NVRs.


Expand your view to 64

Each WD Purple™ drive is optimized to support up to 64 cameras. With so many options, you have the flexibility to upgrade or expand your security system in the future. 


Designed for today's and tomorrow's surveillance solutions

With an MTBF of up to 1.5 million hour***, WD Purple drives are engineered for mainstream surveillance DVRs and NVRs that operate 24/7. With support for more than eight bays‡ and tarnish resistant components***, WD Purple drives deliver reliable operation in large scale surveillance systems in harsh environments.


***Up to 1.5M MTBF for 8TB, 10TB and 12TB capacities (up to 1.0M MTBF for lower capacities). MTBF specifications are based upon internal testing.


‡For capacities 4TB and higher


Field-proven high capacity

Now on its 4th generation and with more than 27 million drives shipped‡, field-proven HelioSeal™ technology delivers trusted high-capacity WD PurpleTM  storage (10TB, and 12TB)  for the massive storage needs of 4K surveillance video.


‡As of April 2018


Wide compatibility. Seamless integration.

WD Purple™ hard drives are built with compatibility in mind, so you can quickly and seamlessly add capacity to your surveillance system. With a wide range of industry-leading enclosures and chipsets supported, you’re sure to find the DVR or NVR configuration that’s right for you.


Three year limited-warranty

As an industry-leading hard drive manufacturer, WD stands behind their surveillance storage solutions with a 3-year limited warranty included with every WD Purple™ drive.


Features:

• Engineered specifically for surveillance security systems.

• Tuned for write-intensive, low bit-rate, high stream-count applications typical to most surveillance applications.

• 8TB and above have additional enhancements and higher workload rate for AI-enabled NVRs 

• Supports up to 180 TB/yr workload rate* (Up to 360 TB/yr workload rate on 8TB, 10TB, and 12TB drives).

• Support for more than eight bays**.

• Tarnish-resistant components.** 


*Workload Rate is defined as the amount of user data transferred to or from the hard drive. Workload Rate is annualized (TB transferred ✕ (8760 / recorded power-on hours)). Workload Rate will vary depending on your hardware and software components and configurations.

**For capacities 4TB and higher.




Main Features

  • With 10 TB capacity you have ample space for storing millions of images, hundreds of hours of video or for music lovers, up to a million songs
  • Have data stored faster with SATA/600 interface that optimizes burst performance
  • Experience rapid processing speed with 256 MB cache buffer

Marketing Information

Storage for advanced smart video solutions

WD Purple™ Pro drives are designed for new generations of high-end AI-enabled recorders, video analytics appliances, deep-learning servers and cloud solutions that can benefit from high-capacity storage with high performance and additional workload capability. WD Purple Pro drives feature AllFrame™ AI technology, which helps reduce frame loss, improve overall video playback, and not only enables recording of multiple streams per camera but also supports up to 32 AI streams per drive for deep learning analytics within the system. WD Purple Pro drives also feature enterprise-class performance, data integrity and drive reliability, especially in larger-scale systems and enclosures where operational vibration is present

Empower your smart video solution.

Western Digital is a worldwide leader in the hard drive industry. With WD Purple™ Pro smart video storage, you have a drive engineered for high performance, durability and workload capability for advanced always-on AI-enabled smart video recorders, appliances, and servers. Efficiently and effectively extract value and insights from streamed and stored video, and help deliver a smarter world with advanced WD Purple Pro smart video storage.

Western Digital's exclusive AllFrame™ AI technology

All WD Purple™ Pro drives are equipped with AllFrame AI technology, which not only improves ATA streaming to help reduce frame loss and improve overall video playback, but supports up to 32 AI streams for Deep Learning analytics within the system.

Multiple Cameras, Multiple Streams

Modern recorders now support multiple video streams per camera. WD Purple™ Pro drives are optimized to support up to 64 HD single-stream cameras12, and can also sup-port the latest smart cameras that transmit multiple streams. With this flexibility, you can upgrade or scale your security or smart video solution in the future.

Advanced workload capability for advanced systems

WD Purple™ Pro drives feature a workload rating up to 550TB/year⁶ to support the heavy video data capture and analysis found in advanced AI-enabled recorders, video analytics appliances, deep learning analytics servers and cloud-based storage. The combination of streaming optimizations and enhanced durability and reliability make WD Purple Pro smart video storage ideal for all analytics servers, whether processing video streamed directly from cameras or large-scale captured video data sets

Designed for reliable operation in advanced high-performance smart video solutions

With an MTBF of up to 2.5 million hours (12TB, 14TB and 18TB³), WD Purple™ Pro drives are engineered for advanced smart video solutions that operate 24/7. With tarnish-resistant components and full multi-bay support, WD Purple Pro drives deliver reliable operation in large scale surveillance systems even in harsh environments.

Field-proven high capacity

Now on its 6th generation, field-proven HelioSeal™ technology delivers trusted high-capacity WD Purple™ Pro hard drives (12TB, 14TB and 18TB³) for the massive storage needs of AI-driven smart video and deep learning analytics




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