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Enjoy enhanced contrast in your movies, TV shows, sports, and more with the Sony BRAVIA XR X90K 55" 4K HDR Smart LED TV. The full-array LED backlight uses local dimming zones to keep dark areas of the image dark while brightening lighter areas. The Android TV OS enables voice control with the Google Assistant via the included voice remote control or your compatible devices on the same network.
FEATURES
Cognitive Processor XR
— Take vision and sound to the next level with the Cognitive Processor XR. The processor in Sony's BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast, and beautifully vivid colors.
Full Array LED
— The full array LED, powered by the Cognitive Processor XR, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life color and depth.
Acoustic Multi-Audio Technology
— Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.
Hands-Free Help from Google
— With hands-free voice control built into Google TV, you can set aside the remote and simply use your voice to control the TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on-screen, control compatible smart home devices, and more.
XR Triluminos Pro
— Powered by the Cognitive Processor XR, Sony's full array LED panel with its unique LED structure and XR Triluminos Pro enables the X90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. It can detect color from saturation, hue, and brightness to deliver natural shades in every detail, especially in greens and reds.
XR Contrast
— The Cognitive Processor XR enhances pictures in the same way as your eyes focus for real life color and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.
XR 4K Upscaling
— With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for realistic pictures.
XR Motion Clarity
— Watching sports and fast-moving movies just got a whole lot better. The Cognitive Processor XR with XR Motion Clarity analyzes motion across several frames to ensure action stays smooth, bright, and clear.
XR Surround
— With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV's speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. The BRAVIA XR TVs are also compatible with Dolby Atmos.
Voice Zoom 2
— Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it, and enhances its clarity.
Your Favorite Content, All in One Place
— Easily access all your favorite content and services hands-free. See over 700,000 movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them, just for you.
Smart Home Control
— Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more – just ask Google.
Supersize Your Smartphone Favorites
— Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Chromecast built-in or Apple AirPlay.
Easy-to-Clean Remote
— Designed with a flush surface featuring lower buttons and a special polyurethane coating, the remote is easy to wipe and keep clean.
Control All Your Devices with One Smart Remote
— All your compatible connected devices can be controlled with the smart remote. One-button access to video on demand services brings shows and movies into your room in seconds.
One Slate Design
— The minimalist One Slate design maximizes the screen and minimizes the bezel so you stay focused on what's important – the picture. Enjoy truly immersive big screen viewing without distraction.
2-Way Stand
— A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.
Flush Surface for More Immersive Viewing
— As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.
Main Features
16:9 aspect ratio to display content on full screen
Wireless LAN support to let you connect to the internet and have instant access to social media, listen to music, watch movies, and enjoy online games
Supports PC streaming to connect gaming consoles and play games on a bigger screen with seamless control
3840 x 2160 resolution and 2160p scan format for producing sharp and bright images
With internet accessibility, watch online shows, sports and get quick updates from your Facebook and Tweeter accounts
4 x HDMI ports to let you connect your laptop, smartphone and tablets with the TV, to view and transfer the content
Marketing Information
Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
Hands-free help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.
Sound from the screen, pictures and sound in harmony
Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.
Easy to wipe, always stays clean
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.
Versatile premium stand, designed for any TV positioning
A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.
Supreme pictures and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.
Works with Apple AirPlay / Apple HomeKit
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
Chromecast built-in
Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.
Variable Refresh Rate
With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.
Hands-free Voice Search
Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there's no more complicated navigation or tiresome typing - you just have to ask.
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